Copyright Maria Groucho. All rights reserved.

                                Labels 

​The concept of label is fascinating. The condensation of the most important traits of something in a little piece of paper, tin or plastic wrap and its transformation into totems, powerful messengers of a new religion, the Brand. The apparition of a label is a revelation. They seduce us, they guide us, they tempt us even more than the objects they go with. A universe of glamour and well-being could be ours just by owning a label and a humble label separate us from this paradise. A kind of magic, the world of brand values.

Almost everything have a label, even us. Our labels are of a different type and I have worked here in the concept of condesate a sparkling personality and transformate their whole identity in a simple image. Because nowadays there is nothing more valuable than a brand, let's practice the extreme commercialisation,  the person as trade mark.